As Guy Kawasaki author of " The Art of the Start" says, "ENTREPRENEUR" is not a job title: it's the state of mind of people who want to alter the future. Doing, not learning to do, is the essence of entrepreneurship.

In Spring of 2008 I took Entrepreneurship class in my college, it was one of the best class I have ever taken in my entire life. Our professor introduced us to the world of possibility and reality. He also introduced us to the book, also know as bible of entrepreneurship " The Art of the Start" by Guy Kawasaki.

I am going to take you to the brief journey into the world of entrepreneurship, and make you realize that YES I CAN do it feeling :-). People have this misconception that Entrepreneurship is only for the chosen ones. The steps provided by Kawasaki makes it so simple and doable. The thing one needs are IDEA/think differently, and DETERMINATION to pursue your dream. "TRUST THYSELF." If you can't trust yourself, who will??


I you like further reading...then please take a peek view on whats in the Book.

Causation: The Art of Starting:
One should start with a Mantra, Mantra is a powerful, emotional statement of what the company is all about. Also we should define the business model: who we are, what we do, and where we are doing it. Weaving MAT is important here, Milestones, Assumptions and Tasks should be well written.

Articulation: The Art of Positioning:
This is a clear statement of why the founders started the company. Why should customer patronize it and why people should work here. Being customer centric and at the same time empowering the employees.

Articulation: The Art of Pitching:
Instead of telling about autobiographical tale. Explain what your company does in first minute so that you can hook the audience attention for the rest of your plan.

Articulation: The Art of Writing a Business Plan:
Even though its not important while starting a company, as start ups are based upon assumption. The plan is important for later phase of the business to attract Venture capitalist and bind the founding member together.

Activation: The Art of Bootstrapping:
Bootstrapping is about surviving the critical, capital deprived early days, about thinking big and starting small. It means managing for cash flow, not growth or market share.

Activation: The Art of Raising Capital:
Introduction by the credible third party to the investor is the best. Also get the documents ready, show them that you have the momentum. Also saying you have moderate competition is a plus point.

Proliferation: The Art of Partnering:
Define the objectives and work profile and give them a weight-age and plot that in "Spreadsheet", if you based a partnership on spreadsheet numbers and define objectives, you have tripled the probability of its success.

Proliferation: The Art of Branding:
Keep the price and conversion cost low. Reduce product complexity and flatten the learning curve, customer should be able to get basic functionality right out of the box.

Proliferation: The Art of Rainmaking:
Rainmaking means generating large quantities of business. Two conditions make rainmaking difficult. First you don't know who will actually buy your product and what it is used for. Few customres want to take a chance on a new offering from a small, undercapitalized organisation.The second challenge is to overcome this resistance.

Obligation: The Art of Being a Mensch:
Mensch is the Yiddish term for a person who is ethical, decent and admirable.

Source: his book itself/http://www.guykawasaki.com/